AI-Powered Content Brief Generator for SEO

One of the best AI use cases in SEO is content brief generation. I’ve been testing a tool that builds content briefs based on a given topic. For example, if I wanted to write about watermelon, I’d enter "How to eat watermelon" under "What is the content about?" and select "Guide" as the content type. For tone, let’s go with Conversational.

A key detail: you must add three competitor URLs manually. Otherwise, the competitive analysis will be weak. Remember the recent CJR study that pointed out how chatbots fabricate URLs and citations—so don’t let the tool pick competitive URLs for you. I’ve tested this, and while the tool generated URLs that looked legitimate, they were incorrect when clicked. It may have analyzed actual top competitors, but they weren’t the same as what ranked on Google or Bing.

To get the most out of this tool, manually review the SERPs and select the top-ranking content yourself. Once you’re done, the tool will send you the content brief to your email when you hit "Send me the Content Brief."

So let's look at my results:

So, notice we have a bit of an analysis here. Be sure to go back to the URLs you inputted and double check each piece of feedback. Yes, it's correct there are no step by step visuals, even though the medium article does have some good pictures. No cultural or creative ways to eat watermelon, that's true.

Include in your piece what you think is correct. Remember that a lot of recipe bloggers tend to include a lot of unnecessary information just because they are trying to rank on Google. Don't be that person. Ensure that your content is useful to the end user.

So let's move to the next part, the actual article structure:

I think this is a pretty solid article structure. It doesn't offer anything unnecessary, and it's very thorough. The mention of an FAQ section is very useful!

The next section is SEO 101, covering target keywords, internal links, and external link recommendations.

The internal links section is particularly useful. In this case, the tool suggests linking to related guides on fruit consumption, watermelon health benefits, and watermelon recipes. This isn’t just about improving SEO—it’s also a great way to identify content gaps. If you don’t already have an article on watermelon’s health benefits, for instance, this could be your next piece!

The final section focuses on content enhancements. The tool may recommend adding an infographic or a poll to boost engagement.

• Infographics are excellent for content promotion—Pinterest, in particular, is a strong distribution channel.
• Polls work well on social media, allowing you to engage your audience and drive attention to your content.

There you have it! You can check out and test the tool here -> Content Brief Generator