The #1 Marketing Mistake Small Biz Owners Make

Let’s cut to the chase:

The #1 marketing mistake small business owners make is trying to be everywhere at once.

Instagram. Facebook. TikTok. YouTube. Pinterest. LinkedIn.

You post a Reel here, a quote there, maybe a blog post if you have time... and then burn out wondering why none of it worked.

You’re not alone.

Why This Happens

It feels like we’re doing the right thing. Everyone says:

“You have to be visible!”
“You need to show up everywhere!”
“More platforms = more chances to grow!”

But here’s the truth: More platforms don’t mean more growth.

They just mean more work — often with less return.

The Cost of Being Everywhere

Here’s what happens when you try to show up everywhere:

• You’re inconsistent (because it’s impossible to post everywhere, every day).
• Your message gets watered down.
• You spend more time chasing trends than doing real strategy.
• You start to resent marketing.

Worst of all? You stop seeing results.

What to Do Instead

You don’t need more platforms. You need more presence where it counts.

Here’s a better approach:

Pick 1–2 platforms where your audience already hangs out

Not sure where that is? Think about where your kind of business thrives.

• Local business? Try Google Maps, Facebook groups, Instagram.
• Product-based? Instagram, Pinterest, email marketing.
• Office-based or consultant? LinkedIn and a solid website.

Go deep, not wide

Master one platform before adding another. Post consistently, engage with your audience, and build trust.

Repurpose your best content

This happens after you've mastered one platform.

One great blog post can become:

• An Instagram carousel
• A LinkedIn article
• A newsletter tip
• A YouTube Short or Reel

You're not starting from scratch each time — you're extending your message.

Less Noise. More Strategy.

When you simplify your focus, everything gets easier:

• You show up more consistently.
• You build momentum.
• You actually start seeing results.

That’s what this whole framework is about: doing fewer things, better.

And if you haven’t yet, check out my guide that breaks this down step-by-step:
🔗 The Marketing Mix – Free Guide